PHASE II PRE-ASSIGNMENT

WEEK 19 FUTURE TRENDS,WANTS AND NEEDS OF THE NEXT GENERATION
  1. POLITICAL
  • Factor: Caribbean culture is a term that explains the artistic, musical, literary, culinary,political and social elements that are representative of the Caribbean people all over the world. Influenced by the US and EU: Many highly educated Governments and Business operators and tourists, promises to grow the industry in a proper way
  • Opportunity: Many uncovered culture is yet to be revealed to tourist. Diverse in culture: Spanish, English, French, African, Native Indians …and mixed cultures promises to bring more tourist attractions.
  • Threat: In many countries the HDI index is still very low, make it an obstacle for the tourists environment. Many old cultures are disappearing, we have to act quickly to preserve them.
      2. ECONOMIC
  • Factor: Economic of the world: According to CBO’s projections. The economy will expand at a solid pace in 2015 and for the next few years. For 2020 through 2025, CBO projects that real GDP will grow by an average of 2.2 percent per year. The unemployment rate will fall a little further, and more people will be encouraged to enter or stay in the labor force. Inflation will low, and interest rates will rise considerably in the next few years. Economic of Caribbean: In 2016, economic of The Caribbean is increasing. Especially, the lower cost of imported fuel.inflation in the Central America and Caribbean region accelerated slightly
  • Opportunity: Economic growth will help cruise ship which can meet potential customer. Have opportunity to develop and use modern facilities, high technology to attract customers. The Caribbean have opportunity to develop cruise ship when  trend of economy is promising
  • Threat: Other transport s will grow rapidly along with the development of economy and meet easier need’s customer. Potential competitive will increase
     3. SOCIO-CULTURAL
  • Factor: Cruise ships are between the most preferred types of vacation space. In this sense, it is important to understand what occurs in a vacation space. Specifically, in the space where coincides cruise passengers, stay- over tourists and residents
  • Opportunity: During the past two decades increased attention has been focused on the social and cultural effects of tourism. Communities are constantly creating and reinventing culture in social processes; and similarly, the perception of cultural authenticity by host communities is changing. 
  • Threat: The labour issue: One of the advantages for cruise lines which sale under a FAO (Flag of Convenience) is that they do not precise to pay a legal minimum wage. There are several failed attempts brought to the US Congress. The International Transport Worker’s Federation - ITWF affirms: ‘Below docks on many cruise ships is a hidden world of long hours, low pay, insecurity and exploitation’. The racism and other forms of discrimination, rape, harassment at work, are reported globally 
     4. TECHNOLOGY
  • Factor: Played an important role in customer satisfaction, provide in-depth services for any customer's demands from entertaining to working.
  • Opportunity: Cruise ships have long lagged the rest of the travel industry when it comes to technology. But now, things have changed, it has faster wifi, cocktail-mixing robots, RFID powered wristbands, and mobile apps and many more
  • Threat: Because using an isolated network environment, phishing, scam and loss of data can occured. Also with the sheer amount of customers devices onboard, it is not an easy task to protect its information.

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